The teen-pop boy band One Direction has displaced rapper Nicki Minaj as the holder of Vevo’s record for the music video with the most views in 24 hours. The group’s video for “Steal My Girl” guest stars Danny Devito and broke Minaj’s record for her salacious “Anaconda” clip that set the record back in August.
Vevo’s 24-hour record has become a big marker for how popular an artist is, and a point of pride for pop stars to beat each other’s records. Videos that gain notoriety, in particular for being racy, usually tend to fair the best in terms of gaining shares online. Here’s a look at the 6 videos that have gained the most views on Vevo within a 24-hour period and the factors that went into making them so popular so quickly.